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I wouldn’t be telling all you out there anything new if I say Viral Marketing is like a Virus that spreads rapidly once triggered. Viral marketing, no doubt, is fantastic once its effect starts taking place. There is no looking back. You must have come across innumerable Viral marketing campaigns in your life, without actually being aware of it. THAT’s the magic of Viral Marketing. People like the Ad Message or the Content so much that they keep on passing it to their friends without actually being aware that they are indirectly promoting the company.
The feature is that it uses Pre existing social networks and word- of- mouth extensively. Messages, E-mails, Videos and Flash Games are some popular mediums of Viral Marketing. It is interesting to note that BASIC Reproductive Rate of the so-called Virus will be Greater than 1. Burger King’s, The Subservient Chicken was an extremely popular Viral Marketing Campaign. The marketing campaign for the movie, The Dark Knight, as many of you must have experienced made use of real life and online elements to make it resemble and Alternate Reality Game.
Viral Marketing is no way near to your traditional means of marketing. It is absolutely fresh and unique in its approach and looks at coming up with UNCONVENTIONAL WAYS to attract eyeballs.
The USP is to present something unique and attractive to the audiences. It should be capable of not only attracting the audiences but also making an impression on them to such an extent that they pass it on to their peers, friends, family et al. if a campaign is successful in doing so, it is success for Viral Marketing. I Love Bees for Halo 2 had again experienced tremendous popularity.
Now that you can relate what Viral Marketing is, I l tell you more on the features of a Viral marketing campaign. But you have to wait for that. Until then you can Read More about some popular campaign HERE.
Alternatively, Contact Us Now for more on Viral Marketing Solutions.
Labels: branding solutions, podcasting solutions, unconventional marketing, video marketing, viral marketing
E-marketing: The significance of brand and image
Company’s brand and image spells success. An established and strong brand can easily earn the trust of its potential consumer. At the level of e-commerce, this trust building is necessary due to security and privacy concerns. There are various
branding services that can help you achieve the required heights of brand & image.
However, you can choose from various options of branding:
- Using the present brand name
- Developing a new internet presence
- Co-branding
The option you choose indicates the kind of domain you must acquire for your website.
Using the present brand names: You can choose this option if your brand is already established and has a very strong brand recall. This, however, involves the risk of jeopardizing the brand name in case your new venture does not succeed. Remember
branding online is very important for a widespread reach.
Developing a new internet presence: For this option you need a really attractive brand name. You could consider the following before deciding on one.
- Involve your product or service
- Keep it short and imposing
- Use a simple spelling
- Proper language translation is a must
- Best if it matches an available domain name
Co-branding: This happens when two separate business organizations use their individual brand names on the same product. This system is popular on the internet.
Available domain names: Make sure that the chosen brand name matches that of an available domain. A strong one helps to get customers easily. You can find help
here.
You can always offer a price to the registered user of the domain name you want. Domain name infringement on your trademark must be reported immediately. Take legal advice for the same.
Labels: brand and image, branding, branding online, strong branding
Monitoring your e-marketing campaign
Did you find out what got traffic onto your website? Which particular marketing aspect successfully leads to a surge of the incoming traffic?
Site analysis and tracking toolsThe internet is smarter than never before. Various tools are available that help you track the visitor behavior. After you launched your
e-marketing campaign you must monitor how it works. Where they came from, how long they stay, what do they search and why do they leave. Get hold of some free trials. Huge data will yield better results.
Do it yourself or ask your tech team to access the hosting server for your website. Access the log file and get the recorded history of page requests made on your site. The results will yield information like details of the page viewed, the source and time when the request was made.
Analysis tool for your website measures the pattern of your site. It gives accurate results of the following:
- Total visitors
- Unique and repeat visitors
- The search engines used for query
- Which services are more used, so on and so forth.
Try out Google Analytics. It is a free-of-charge tool that provides various detailed analysis of website position, visitors, content, etc. Monitoring your e-marketing campaign is a necessity that completes your marketing initiative.
User surveysUse innovative pop up surveys to know user behavior. This is also a good way to monitor your e-marketing campaign. Keep your surveys short and simple.
Labels: e-marketing, e-marketing campaign, marketing campaign, monitoring your e-marketing campaign
Developing an e-marketing plan
Your business requires an e-marketing plan along with your traditional marketing tactics. There are usually stages involved in this. This blog post talks about the various stages that helps you to
build a strong e-marketing plan.
Stage 1: Recognize the target audienceIt is essential to categorize and rank your target audience. Based on this you need to employ resources. Depending on the categories of target that you have chosen in your e-marketing plan, line up your cost and benefits.
Stage 2: Set your goalThis involves the following:
- Raising awareness
- Tapping new markets
- Launching products
- Augmenting sales
- Increasing in-house efficiency
- Improving customer relations and much more.
Stage 3: What’s the marketing mixHow will you go about marketing? Use the various online marketing activities along with the traditional ones that you had planned. You can also use strong
e-marketing associates your purpose.
Stage 4: Fix your budgetDo not allow cost spiraling by carefully setting the budget. Develop a cost-benefit analysis by identifying the expected return of investment.
Stage 5: Plan of actionCarefully select the e-marketing tactics. Choose the best out of hundreds of web marketing activities. It is common sense that you have offline marketing tactics ready as well. Basically you need both for an effective execution of plan.
Stage 6: Rate your successCreate a system of feedback. This is to help you to rate yourself on the basis of your success in e-marketing and the activities involved.
Labels: e-marketing, e-marketing plan, e-marketing tactics, web marketing
The net for marketing
The furious online progress spells complete infiltration into the virtual world. So much so that experts opine virtualization of business modus operandi in another decade. Only a decade ago we were thoroughly confused about the “internet”. Today, the scenario echoes a different story.
Email marketing has created a buzz among the corporates. A simple mode of communication, today, is one of the strongest forms of business marketing. What does email marketing consist of?
- Sending emails to enhance customer relationship while encouraging repeat business and customer loyalty
- Sending ads through emails which creates brand awareness along with brand recall
- Sending marketing emails for monetary gains and much more.
The positives:
- Wide distribution of specific information
- Marketing emails are cheaper than electronic or print media
- Direct customer interaction
- Chances of repeat business through brand recall
- Paperless, which is a green initiative
The negatives:
- Abusive mails
- Predatory email marketing
- Spamming and the list continues
Opt-in email advertisement
In order to eliminate the disadvantages caused by
email marketing, the marketers have devised the opt-in email advertisement concept. Only those who wish to receive emails would receive any promotional offers or ads. For example, there are companies that send regular news letters to their target audience. This is done on the basis of customer acceptance and approval.
Labels: ads through emails, brand awareness, email marketing, marketing emails, opt-in email
